The MMMob Approach

We needed an agile team, who could flit around the crowded mall, and easily weave through the fashionistas in attendance. MMM enlisted a Jozi-based Photographer and Videographer duo, who often team up on MMMob projects. They were supported by a master of all trades, who could support the cameramen, and handle lights & production assistance. MMM worked closely with the D&G Marketing Team, syncing our production plan to their campaign itinerary. Being in the loop, allowed us to plan the shots down to every snap, so we could fit it all into a 4-hour shoot. Shooting big, reflective store windows, in a brightly-lit mall, with a throng of consistent foot-traffic was no easy task. Our multi-skilled, one-man crew used lights cleverly, and stepped in as crowd control. The duo took care of the Post-Production of their own material, keeping costs in check, and turnaround time tight. And before they got started, MMM asked the client to sign-off the tone, look, colour and grading; creating a swift feedback loop, with only a single level of reverts. Within three days, the client had content ready to go.