Prestige Cosmetics: Dolce & GabbanaSmell that? It’s Dolce & Gabbana, one of Prestige Cosmetics’ flagship fragrance brands. This sweet-smelling company wanted to do a global drive which would showcase existing and new products within the D&G range.
Smell that? It’s Dolce & Gabbana, one of Prestige Cosmetics’ flagship fragrance brands. This sweet-smelling company wanted to do a global drive which would showcase existing and new products within the D&G range. Mini activations would take place, but the main event was a pop-up space in Sandton City, where local brand ambassador Maps Maponyane would wow the crowds. The MMMob were brought in to capture the swanky soiree, and create a super-luxe collection of Photos and Videos, which could be used internally, both locally and internationally. The benchmark was high – supermodel on 9-inch heels high. And the budget was low – really low.
- Videography: Jack Kaminsski
- Photography: Mpumelelo Macu
- Production Assistant: Siyabonga Mlamleli Czech
- Video Editor: Jack Kaminski
The MMMob Approach
We needed an agile team, who could flit around the crowded mall, and easily weave through the fashionistas in attendance. MMM enlisted a Jozi-based Photographer and Videographer duo, who often team up on MMMob projects. They were supported by a master of all trades, who could support the cameramen, and handle lights & production assistance. MMM worked closely with the D&G Marketing Team, syncing our production plan to their campaign itinerary. Being in the loop, allowed us to plan the shots down to every snap, so we could fit it all into a 4-hour shoot. Shooting big, reflective store windows, in a brightly-lit mall, with a throng of consistent foot-traffic was no easy task. Our multi-skilled, one-man crew used lights cleverly, and stepped in as crowd control. The duo took care of the Post-Production of their own material, keeping costs in check, and turnaround time tight. And before they got started, MMM asked the client to sign-off the tone, look, colour and grading; creating a swift feedback loop, with only a single level of reverts. Within three days, the client had content ready to go.
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