AFROPUNK Joburg 2018

AFROPUNK’s Joburg Festival is the ultimate New Year’s Party, and Mobile Media Mob were tasked to capture, create, produce and finalise it all - the crazy-cool acts, as well as the artist interviews, the killer Festival looks, the build-up and behind-the-scenes, not just for AFROPUNK, but also for their sponsors, partners and media affiliates and outlets.

The Film

Watch the AFROPUNK Joburg 2018 Recap

Artist Spotlight: Moonchild Sanelly

Exclusive Interview with Moonchild Sanelly at AFROPUNK Joburg 2018

Artist Spotlight: Nomisupasta

Exclusive Interview with Nomisupasta at AFROPUNK Joburg 2018

Artist Spotlight: YoungstaCPT

Exclusive Interview with YoungstaCPT at AFROPUNK Joburg 2018

Artist Spotlight: BCUC

Exclusive Interview with BCUC at AFROPUNK Joburg 2018

Artist Spotlight: Kwesta

Exclusive Interview with Kwesta at AFROPUNK Joburg 2018

Artist Spotlight: Red Robyn

Exclusive Interview with Red Robyn at AFROPUNK Joburg 2018

Artist Spotlight: Dope Saint Jude

Exclusive Interview with Dope Saint Jude at AFROPUNK Joburg 2018

Artist Spotlight: Azagaia

Exclusive Interview with Azagaia at AFROPUNK Joburg 2018

Artist Spotlight: Muzi

Exclusive Interview with Muzi at AFROPUNK Joburg 2018

Artist Spotlight: Thandiswa

Thandiswa at AFROPUNK Joburg 2018

The Brief

It was that time of year again – when some of the world’s & SA’s finest black musical talent, travels to Jozi to end the year with a bang! AFROPUNK’s Joburg Festival is the ultimate New Year’s Party, and Mobile Media Mob were tasked to capture, create, produce and finalise it all – the crazy-cool acts, as well as the artist interviews, the killer Festival looks, the build-up and behind-the-scenes, not just for AFROPUNK, but also for their sponsors, partners and media affiliates and outlets.

In parallel, MMM were given the role of mentors to the UMUZI crew. This Joburg Academy equips talented young people with the digital skills they need to access high-value careers. By making the process inclusive, we would upskill these young guns, while supplementing AFROPUNK’s youth content.

This was going to be a BIG new years for the MMMob.

The MMMob Approach

The MMMob kicked off the job with an extensive Pre-Prod a month before the event, and as the Festival day ticked closer, the intensity of our planning process ramped up. The MMM Executive Team and AFROPUNK’s teams, studied the 2-day itinerary, and mapped who was needed when and where, ensuring we ticked all the boxes of this epic brief.

A 10 person team was onsite one day ahead of the first beat dropping, capturing the buildup and setting up ‘shop’. The MMMob commandeered the second floor wing of an apartment block, located within the Festival precinct, where batteries and MMMobsters could recharge, and Social Media teams and Post-Production Teams had a designated space to make magic happen.

For the Festival itself, the MMMob grew to 35, many making up the multiple roving Capture Teams who were tasked with covering the various content themes, including the music, the style, the squads, their hairdos, and the dance moves. And fixed on the earth-shattering stages, we tapped into a multi-cam setup, which was broadcasting action to the big screens, and being repurposed by our content crew.

MMM were prepped to the max with an independent, secure and stable mobile data network, and an industrial Diesel Generator – just in case Eskom pulled the plug on us. Heavy downpours didn’t fizzle our sizzle either – we were prepped with ponchos for our people, and rainwear for our gear.

As the imagery and footage rolled in, the MMM Post-Production wizards whipped up the content at our onsite HQ, allowing AFROPUNK’s Content Team to quench their thirsty Instagram, Twitter and Facebook followers in real-time. Festival Partners and Sponsors, like Con Hill, Budweiser, Martell and Hyundai; could disseminate content live across their own media channels too.

MMM’s (daily) output of content was as momentous as the acts themselves – 1000x photos, 10x 60-second video, a 3min highlights reel, 100x photos and 2x videos for each partner.

And when the dust settled on the 01 January 2019, the MMMob started on the 6min highlights video, and the longer ,22min version for television. Both ready by mid-January.

MMMobsters

 

AFROPUNK Joburg 2018 MMMobsters  

MMM Core Team:

  • EP / ECD: Thoban Jappie
  • Executive Producer: Roy Potterill
  • Operations Manager: Tim van Rooyen
  • Production Manager: Ali Conn

Field Producers:

  • Catherine Grenfell
  • Ntokozo Mabunda

Photographers:

  • Tyrone Bradley
  • Mpumelelo Macu
  • Louis Grobler
  • Tatenda Chidora

Camera Assistants:

  • Channay Harvey
  • TK Modise

Videographers:

  • Jason Prins
  • Daniel Walsh
  • Kurt Sassenberg

Audio Technicians:

  • Sam Masemane
  • Jarrod Cooper

Video Editors:

  • Alex Jones
  • Jess Phillips
  • Jason Rist
  • Darren Jacobs

Video Scrubbers:

  • Tsweletso Seloane
  • Tapiwa Chipamaunga

Photo Editors:

  • Jason Broderick
  • Erin Wulfsohn
  • Zuzi Seoka
  • John Baloyi

Photo Scrubbers:

  • Matla Seetelo
  • Kelebogile Kwaile
  • Zwele Buthelezi

Production Assistants:

  • Sazi Mbalekwa
  • Thabang Madia

Runners:

  • Ike Motsoari
  • Silondile Jali
  • Nondumiso Buthelezi
  • Obie Mavuso

AFROPUNK Joburg 2018 Recap

Artist Spotlight: Moonchild Sanelly

Artist Spotlight: Nomisupasta

Artist Spotlight: YoungstaCPT

Artist Spotlight: BCUC

Artist Spotlight: Kwesta

Artist Spotlight: Red Robyn

Artist Spotlight: Dope Saint Jude

Artist Spotlight: Azagaia

Artist Spotlight: Muzi

Artist Spotlight: Thandiswa

Find Us

We are co-located within the offices of POST, in the Old Castle Brewery.

Unit B1
Old Castle Brewery
6 Beach Road
Woodstock
Cape Town