PUMA: YoungstaCPT & Moonchild Sanelly Illustrations

Mobile Media Mob created visual content for PUMA, to showcase their CELL Viper and NOVA 90s Bloc Sneakers, and their accompanying apparel, featuring brand ambassadors YoungstaCPT and Moonchild Sanelly, respectively. The job was done, dusted and distributed, but Mobile Media Mob had a few tricks up our sleeve...

The non-Brief

Mobile Media Mob created visual content for PUMA, to showcase their CELL Viper and NOVA 90s Bloc Sneakers, and their accompanying apparel, featuring brand ambassadors YoungstaCPT and Moonchild Sanelly, respectively. The job was done, dusted and distributed, but Mobile Media Mob had a few tricks up our sleeve…

The MMMob Approach

Our Creative Director on the project, Jono, had been doodling over the YoungstaCPT images, using his imagination, and his iPhone’s basic drawing tools. The results were rad. We loved them, and decided to surprise the client with a few of these augmented photos, as a bonus. The doodles were extended to some of the Moonchild images.

PUMA dug the playful doodles, and the work was released to them, for online use and publication. Backing one of our MMMobster’s sideline skills paid off not just for PUMA, but also for Jono.

This little passion project piqued Apple iStore’s interest, and Jono was invited to host a series of in-store workshops, which focused on his Photography and Drawing skills. The gig got him an iPad-Pro – a much more efficient and ergonomic way to create his signature drawings. Subsequently, this design aesthetic has also been applied to various other content pieces for PUMA.

MMMobsters

  • YoungstaCPT Photography and Illustration by Jonathan Ferreira
  • Moonchild Sanelly Photography by Desmond Louw
  • Moonchild Sanelly Illustrations by Jonathan Ferreira

Find Us

We are co-located within the offices of POST, in the Old Castle Brewery.

Unit B1
Old Castle Brewery
6 Beach Road
Woodstock
Cape Town