PUMA: RS 9.8 Gravity ft Nasty C

The PUMA RS 9.8 GRAVITYs needed a shoot that was old-school cool, but frontier-shattering fresh. We teamed up with brand ambassador Nasty C to introduce these kicks to sneakerheads across SA.

The Brief

For the second instalment of PUMA’s RS 9.8 kicks, playing on the the Cosmic Theme of gravitational acceleration, we sent Nasty C on a Space Quest – with a laser gun, wearing the RS 9.8 GRAVITY colourway. The Cyberspace theme allowed our graphic design team to flex!

MMMobsters

  • Creative Director: Anthony Bila
  • Photographer: Mpumelelo Macu
  • Photo Assistant: Tatenda Chidora
  • Wardrobe Stylist: Ryan Hing
  • Production Assistant: Thabang Madia
  • Hair & Makeup: Amy Sprawson
  • Props Master: Mike Fernandez
  • Photo Retoucher: Ashiq Johnson
  • Graphic Design: Dale Anne Scogings

The MMMob Approach

Nasty immersed himself in “game-mode”, envisioning playing actual LaserQuest – prowling around the set LaserGun pointed, as if hunting an enemy, then ducking/diving, and firing his weapon. He is an excellent Actor, with his facial expressions & body language, authentically conveying the feeling of him being in a GameWorld.

The action was captured against a Green Screen, making the Post-Prod a complex process, governed by a sequential order of specialists workflows. Post-Production involved a Photo Editor and Retoucher to make the captures look their best, and deep-etching them from the green background. These “separates” were then passed to the Graphic Designer, who built a gamified Cyberspace realm, to place Nasty into – complete with futuristic designs and gaming overlays. These elements were then adjusted, to make the final images work across three distinct social media aspect ratios.

Result: client could not stop saying “PewPewPew!”

Square Images

9:16 Portrait Images

16:9 Wide Images

Find Us

We are co-located within the offices of POST, in the Old Castle Brewery.

Unit B1
Old Castle Brewery
6 Beach Road
Woodstock
Cape Town