PUMA: Anthem Football

PUMA South Africa were launching their new Anthem football boot range, featuring two designs - FUTURE and ONE. The foot models? Professional soccer players, including PSL Players and local legend Percy Tau, who’s a star in the Belgium League.

MMMobsters

  • Creative Director: Anthony Bila
  • Photographer: Mpumelelo Macu
  • Photo Assistant: TK Modise
  • Videographer: Raees Hassan
  • Wardrobe Stylist: Ryan Hing
  • Production Assistant: Karl Clements
  • Hair & Makeup: Amy Sprawson
  • Video Editor: Jason Matthews
  • Motion Graphics: Matthew Deuse
  • Graphic Design: Dale Anne Scogings
  • Photo Retoucher: Ashiq Johnson

The Brief

PUMA South Africa were launching their new Anthem football boot range, featuring two designs – FUTURE and ONE. They wanted to introduce the gear to their social fans, and needed Mobile Media Mob to capture Digital Assets of the boots in action. The foot models? Professional soccer players, including PSL Players and local legend Percy Tau, who’s a star in the Belgium League.

The MMMob Approach

The MMMob needed to create an agile shoot which allowed us to capture Photos, GIFs and Videos of the guys, all in one day. First on the agenda was coordinating their schedules. Percy was planning a vacay to SA, and this is when we needed to strike. 

The location scouted was a football field in Sandton. Our MMMobster behind the camera, directed each of the players to show us their flair, with fancy footwork which highlighted the boots. Simultaneously, MMM scored static shots of the talent and product. The onset MMMob called it a wrap, and the raw content was handed over to our Post-Production team, which kept the project streamlined and efficient. These clickers and tweakers added grading and graphics to each piece of content, ensuring it would stand out on social.