The MMMob Approach

Capturing a concert, and getting the pics edited and up on social, all in real-time is as crazy as it sounds. For the Bryan Ferry concert we covered the legendary band’s performance, and all the supporting act.

In the pit, below the stage, we had an energetic photographer, well-versed in snapping live action. In real-time the photos were passed on to our fast-clicking Photo Editor. Once the images got the thumbs up, they were sent over to a Content Curator, Copywriter and Community Manager, who all worked remotely, captioning and publishing the visual content to the Big Concert social platforms, within minutes of being taken. This flawless flow of content production and client trust, has been built over 7 years.

The visual content captured by MMM is so close and candid, it evoked the most intense FOMO, generating awareness and ultimately driving ticket sales and attendance of future events.