AFROPUNK Joburg 2019 Lineup Announcement

In 2019 AFROPUNK was back in town. Everyone knew about it, but what they didn’t know, was who’d be on the bill.

MMMobster

  • Video Editor: Tumelo Mofokeng

The Brief

In 2019 AFROPUNK was back in town. Everyone knew about it, but what they didn’t know, was who’d be on the bill. Mobile Media Mob were asked to collab on a top-secret operation. We needed to create a video announcement of the lineup, which would be released on the same day as the opening of AFROPUNK’s Store in Braamfontein. Fans were eagerly awaiting the drop.

The MMMob Approach

After signing NDAs, and just five days before the video would go public, our MMMob were handed the names of the mad-cool musicians. AFROPUNK supplied the footage of the top 5 international artists, and for the local acts, Festival looks and crowd shots, we hit our own archives of the 2018 event.

MMM assigned the job to a low-key, tight-lipped Jozi Video Editor. A second MMMobster was onboarded too. This Video Editor, with skills in the photo-editing department, was tasked to prepare selected Photos from 2018, on a motion timeline. Here’s the thing… He never saw the bigger picture, due to the secretive nature of the project, and had to work based on a verbal briefing alone. The snippets were smashed up into a high-energy video, which met the anticipation with an explosive line-up, and kicked-off ticket sales for 2019’s Festival.