AFROPUNK’s Joburg Festival is the ultimate New Year’s Party, and Mobile Media Mob were tasked to capture, create, produce and finalise it all – the crazy-cool acts, as well as the artist interviews, the killer Festival looks, the build-up and behind-the-scenes, not just for AFROPUNK, but also for their sponsors, partners and media affiliates and outlets.
The inspirational and aspirational Nomzamo Mbatha, was the perfect person to portray the power and poise of the nine Greek Goddesses, for the new PUMA Muse collection.
The PUMA RS 9.8 GRAVITYs needed a shoot that was old-school cool, but frontier-shattering fresh. We teamed up with brand ambassador Nasty C to introduce these kicks to sneakerheads across SA.
AFROPUNK’s theme for 2019 was “WE SEE YOU” – striking a chord with the zeitgeist across the globe – current affairs, societal issues and human narratives which need to be recognised, challenged and celebrated. Realtalk from the global community captured and condensed.
PUMA was dropping another intergalactic pair of sneakers – the RS 9.8 COSMIC! To hike up the hype, the star of the shoot would be Nasty C – one of SA’s most formidable rappers. MMM needed to show him in the shoes, but with no additional apparel in the collection, we had to steer clear of using any other PUMA gear.