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AFROPUNK: Fist of RESISTance

AFROPUNK: Fist of RESISTance

AFROPUNK’s 2018 ‘RESIST’ campaign, needed a meaningful and memorable symbol, which could be ignited by the organisers, and spread by their community across social: the clenched, raised Fist. The MMMob wanted to create one rooted in South Africa, with a story around it.