Virgin Active Red x Thesis Lifestyle x Fixin Diaries
PR agency 20 Across wanted to collaborate with Mobile Media Mob to create digital content or their client, Virgin Active RED. The brief was to conceptualise and produce a shoot for the brand’s very first Influencer campaign. with Thesis Lifestyle, a local design brand, and Fixin Diaries – a startup which allows people to cycle the streets of Soweto, on fixies.