The MMMob got to spend a magical week in the Cederberg, exploring the source of BOS. But it wasn’t all crystal mountain pools, and fragrant walks through the veld. We were there to capture the magic, and create brand content which shared the BOS story.
The Cape Town Cycle Tour is one of the city’s biggest annual sporting events. Thousands of cyclists from across the country (and world), descend upon the Mother City to take on the scenic route. 2017 marked the 40th anniversary, and it was a milestone which needed an extra boost in attention. The MMMob were tagged in by Worldsport, to create “Real Story” content, to promote the epic event.