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PUMA: RS 9.8 Gravity ft Nasty C

PUMA: RS 9.8 Gravity ft Nasty C

The PUMA RS 9.8 GRAVITYs needed a shoot that was old-school cool, but frontier-shattering fresh. We teamed up with brand ambassador Nasty C to introduce these kicks to sneakerheads across SA.

PUMA: RS 9.8 Cosmic ft Nasty C

PUMA: RS 9.8 Cosmic ft Nasty C

PUMA was dropping another intergalactic pair of sneakers – the RS 9.8 COSMIC! To hike up the hype, the star of the shoot would be Nasty C – one of SA’s most formidable rappers. MMM needed to show him in the shoes, but with no additional apparel in the collection, we had to steer clear of using any other PUMA gear.

PUMA: LQDCELL Shatter XT featuring Ayanda Thabethe

PUMA: LQDCELL Shatter XT featuring Ayanda Thabethe

PUMA’s LQDCELL Shatter XT is a high-performance collection which inspires athletes, both recreational and professional, to smash perceptions into smithereens, and forge new perspectives. PUMA briefed MMM to create a series of striking Still Visuals and Video Content, using local talent to convey this narrative.