The PUMA RS 9.8 GRAVITYs needed a shoot that was old-school cool, but frontier-shattering fresh. We teamed up with brand ambassador Nasty C to introduce these kicks to sneakerheads across SA.
PUMA was dropping another intergalactic pair of sneakers – the RS 9.8 COSMIC! To hike up the hype, the star of the shoot would be Nasty C – one of SA’s most formidable rappers. MMM needed to show him in the shoes, but with no additional apparel in the collection, we had to steer clear of using any other PUMA gear.