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PUMA: LQDCELL Shatter XT featuring Ayanda Thabethe

PUMA: LQDCELL Shatter XT featuring Ayanda Thabethe

PUMA’s LQDCELL Shatter XT is a high-performance collection which inspires athletes, both recreational and professional, to smash perceptions into smithereens, and forge new perspectives. PUMA briefed MMM to create a series of striking Still Visuals and Video Content, using local talent to convey this narrative.