The MMMob got to spend a magical week in the Cederberg, exploring the source of BOS. But it wasn’t all crystal mountain pools, and fragrant walks through the veld. We were there to capture the magic, and create brand content which shared the BOS story.
GWALA, a film by Imraan Christian, tells the story of The 18 Gangster Museum for Red Bull’s Amaphiko initiative. The MMMob created the storytelling platform, and offered support which could be tapped into, throughout the process.
Red Bull was organising a top secret project. Mad Mike was coming to town. The MMMob was tasked to capture the high-speed local events, with a focus on ‘real-time’ content, for @RedBullZA’s digital platforms.