The Cape Town Cycle Tour is one of the city’s biggest annual sporting events. Thousands of cyclists from across the country (and world), descend upon the Mother City to take on the scenic route. 2017 marked the 40th anniversary, and it was a milestone which needed an extra boost in attention. The MMMob were tagged in by Worldsport, to create “Real Story” content, to promote the epic event.
PUMA’s LQDCELL SHATTER is a high-performance collection which inspires athletes, both recreational and professional, to smash perceptions into smithereens, and forge new perspectives.
