The Cape Town Cycle Tour is one of the city’s biggest annual sporting events. Thousands of cyclists from across the country (and world), descend upon the Mother City to take on the scenic route. 2017 marked the 40th anniversary, and it was a milestone which needed an extra boost in attention. The MMMob were tagged in by Worldsport, to create “Real Story” content, to promote the epic event.
For KIA’s World’s Longest Test Drive, the MMMob were enlisted to shoot, edit and disseminate all the content for an epic 7-day adventure. We’re talking about real-time social content, and three polished videos a day, all made while on the road…
When the going gets tough, get tougher. That’s the only attitude to get you through The Warrior Race, sponsored by Reebok South Africa. Rain, mud, a river, and some military-grade obstacles, were all overcome by the rugged runners, and shot by the MMMob.
Red Bull was organising a top secret project. Mad Mike was coming to town. The MMMob was tasked to capture the high-speed local events, with a focus on ‘real-time’ content, for @RedBullZA’s digital platforms.