Lee Cooper: Release Your Rebel
‘Release Your Rebel’ was the theme for the SS17 Lee Cooper collection. To add a little punk to their new collection of apparel, the MMMob worked with some of the industry’s most talented rocknrollas.
PUMA: LQDCELL Tension ft Madosh Tambwe
Madosh Tambwe pushed through an explosive workout, to put the new LQDCELL TENSION trainers to task – and we captured every sweaty bit of it, for PUMA South Africa.
PUMA: RS 9.8 Gravity ft Nasty C
The PUMA RS 9.8 GRAVITYs needed a shoot that was old-school cool, but frontier-shattering fresh. We teamed up with brand ambassador Nasty C to introduce these kicks to sneakerheads across SA.
PUMA: RS 9.8 Cosmic ft Nasty C
PUMA was dropping another intergalactic pair of sneakers – the RS 9.8 COSMIC! To hike up the hype, the star of the shoot would be Nasty C – one of SA’s most formidable rappers. MMM needed to show him in the shoes, but with no additional apparel in the collection, we had to steer clear of using any other PUMA gear.
PUMA: LQDCELL Shatter XT featuring Takkies
PUMA’s LQDCELL SHATTER is a high-performance collection which inspires athletes, both recreational and professional, to smash perceptions into smithereens, and forge new perspectives.