PR agency 20 Across wanted to collaborate with Mobile Media Mob to create digital content or their client, Virgin Active RED. The brief was to conceptualise and produce a shoot for the brand’s very first Influencer campaign. with Thesis Lifestyle, a local design brand, and Fixin Diaries – a startup which allows people to cycle the streets of Soweto, on fixies.
HUNTER’S refreshes like nothing on Earth. But, let’s face it, it goes down even better when it’s first clinked against a bunch of HUNTER’s in the hands of friends. Their Summer 2019 Campaign was all about mates and memorable experiences: discerning sippers could win a HUNTER’S Crew Card, loaded with R25 000 to fund epic outings for them and their friends.
AFROPUNK’s 2018 ‘RESIST’ campaign, needed a meaningful and memorable symbol, which could be ignited by the organisers, and spread by their community across social: the clenched, raised Fist. The MMMob wanted to create one rooted in South Africa, with a story around it.
On Running is a Swiss running shoe brand. Their new Cloudswift shoes were ready to hit the shelves, but first they needed stills and a TVC which focussed on the lightness of this high performance athletic footwear.
In 2018, AFROPUNK collaborated with Hyundai, wanting to make some noise about the upcoming Joburg Festival, and the new Hyundai Kona. AFROPUNK fans were invited to flaunt their ‘Politics of Style’, indicative of the festival and its community.