AFROPUNK’s Joburg Festival is the ultimate New Year’s Party, and Mobile Media Mob were tasked to capture, create, produce and finalise it all – the crazy-cool acts, as well as the artist interviews, the killer Festival looks, the build-up and behind-the-scenes, not just for AFROPUNK, but also for their sponsors, partners and media affiliates and outlets.
AFROPUNK’s theme for 2019 was “WE SEE YOU” – striking a chord with the zeitgeist across the globe – current affairs, societal issues and human narratives which need to be recognised, challenged and celebrated. Realtalk from the global community captured and condensed.
AFROPUNK’s 2018 ‘RESIST’ campaign, needed a meaningful and memorable symbol, which could be ignited by the organisers, and spread by their community across social: the clenched, raised Fist. The MMMob wanted to create one rooted in South Africa, with a story around it.
In 2018, AFROPUNK collaborated with Hyundai, wanting to make some noise about the upcoming Joburg Festival, and the new Hyundai Kona. AFROPUNK fans were invited to flaunt their ‘Politics of Style’, indicative of the festival and its community.
In 2019 AFROPUNK was back in town. Everyone knew about it, but what they didn’t know, was who’d be on the bill.