AFROPUNK’s Joburg Festival is the ultimate New Year’s Party, and Mobile Media Mob were tasked to capture, create, produce and finalise it all – the crazy-cool acts, as well as the artist interviews, the killer Festival looks, the build-up and behind-the-scenes, not just for AFROPUNK, but also for their sponsors, partners and media affiliates and outlets.
AFROPUNK’s 2018 ‘RESIST’ campaign, needed a meaningful and memorable symbol, which could be ignited by the organisers, and spread by their community across social: the clenched, raised Fist. The MMMob wanted to create one rooted in South Africa, with a story around it.
In 2018, AFROPUNK collaborated with Hyundai, wanting to make some noise about the upcoming Joburg Festival, and the new Hyundai Kona. AFROPUNK fans were invited to flaunt their ‘Politics of Style’, indicative of the festival and its community.