The MMMob Approach

Developing the treatment was a collaborative process between Director Dave East, Artist Lawrence Hart, and the MMMob. References from nostalgic club culture, distorted portrait photography, and experimental fashion films informed the creative direction.

Once the budget was approved, MMMob moved into technical planning, location scouting, and Production logistics. The stunt work required multiple technical recces, gear checks, and rehearsals, to ensure the levitation sequences could be executed safely.

DOP Nick Burton Moore was selected for his physically active camera approach, and ability to operate handheld setups across demanding shoot days. Lead performer Bjorn Cupido was discovered through Instagram, and chosen for his expressive dance style and physicality, which became central to the visual identity of the film.

The Art Of Making A Plan

This was a Music Video Production with a lot of moving parts: spontaneous inner-city movement sequences, blue-hour beach scenes, live nightclub filming, highway and street locations, specialist stunt rigging, and a final levitation setup involving a Manitou MRT 2150 rotating telehandler.

The Production needed to feel loose, instinctive, and emotionally driven on camera, while remaining tightly controlled behind the scenes. MMMob helped keep the Production practical, safe, and responsive across changing locations, small crew setups, stunt requirements, Cape Town weather, and the usual Production truth: if something can get windy at sunset, it probably will.

The Shoot

Shoot Day 1 took place on a Friday evening with a minimal Crew: Bjorn, Director, DOP, Executive Producer, and 2nd AC. The team moved through Cape Town’s inner city, capturing spontaneous movement sequences, with the 2nd AC directing a spotlight out of a moving car window to isolate Bjorn.

A standout sequence saw Bjorn dancing amongst blurred traffic and city lights at the CTICC Traffic Circle. The Crew later moved to Evol nightclub during an active party environment, filming amongst real clubgoers and friends of Director Dave East. Lawrence Hart appeared as the DJ, allowing his performance to be integrated naturally into the final video.

Shoot Day 2 began before sunrise, with a skeleton crew arriving at Camps Bay Beach around 4am, to capture the opening sequence during blue hour. The early call time gave the team untouched sand, empty beaches, and cool dawn light before the location became busy. Additional scenes were filmed at a highway offramp, and across empty city streets.

The Production then moved to Zandvlei Resort in Lakeside, for the final levitation sequence. The location was chosen for its open space, mountain backdrop, and water foreground. A Manitou MRT 2150 rotating telehandler fitted with stunt trussing, harnesses, pulleys, and winch systems, became the centrepiece of the setup. The stunt and rigging teams spent hours preparing and testing the system before filming began. Director Dave East was the first person hoisted into the air during rehearsals. As sunset approached, the crew worked against increasing wind and dropping temperatures, to complete the aerial sequences. Multiple performers were lifted at varying heights above the lakeside landscape, while the stunt team monitored safety systems throughout. 

The final setup involved an industrial wind machine supplied by the Firehouse Effects Team. Bjorn moved through darkness against powerful gusts while struggling beneath a plastic bag stretched over his head, creating the surreal closing image of the film.

Post-Production

The footage was sent to Editor Dave Warren, and the Post-Production team at Cheat in London. 

This project shows MMMob’s ability to support Record Labels, Artists, and Directors across Music Video Pre, Shoot, and Post-Production.

Deliverables

• 1x Hero Music Video

BTS

• BTS Photos and Video: Thoban Jappie

Key Takeaways

• The project marked MMMob’s first large-scale stunt and crane-assisted levitation Production.

The Result

The final “Hear Ur Heartbeat” Music Video combined expressive performance, practical effects, and stunt-based visual storytelling into a distinctive piece of Record Label Content.

Work With The MMMob

Mobile Media Mob is a Cape Town Production Partner for Advertising Agencies, Brands, Record Labels, Artists, and Creative Teams looking for a South African Film and Content Production Team with the experience to produce ambitious work properly.

The MMMob supports Advertising Agencies, Record Labels, Artists, and Brands from Creative Development through Pre-Production, Shoot-Production, Post-Production Delivery, and Multi-Platform Campaign Asset Creation.

The MMMob produces:

• TV Commercials
• Music Videos
• Brand Films and Campaigns
• Social Content Campaigns
• Live Event Coverage
• Multi-Platform Production Assets
• Audio-Visual Content
• Stills Photography
• Post-Production Delivery
• Creative Direction and Production Management

From Cape Town to anywhere the Production takes us, MMMob brings together the People, Process, and Production control needed to move ambitious work from idea to delivery.

Get in touch with the MMMob and let’s produce your job properly.

Let's Work

[email protected]
+27827738569